This year’s DuPont Color Popularity Report of the most popular car paint colors around the world shows that while black, silver and white are still the most popular colors, car buyers are also favoring the blue.
So how are the colors broken down by continent?
Asia-Pacific – Dark blue metallic, candy whites and white pearl are the most popular colors. However, luxury buyers favor black and mid-tone metallic grays. According to Emily Hung, DuPont’s color designer for the Asia Pacific region, the wide range of colors offered in India and China are a reflection of the countries’ “booming economies.”
Europe – In the past year, black has become more popular than silver, however chromatic colors (those with a hue, unlike white, gray and black) are still very popular. According to Elke Dirks, Dupont’s color designer for Europe, blue is the most popular chromatic car paint color because of an increasing demand for light, pure and sophisticated looking cars. A strong penchant toward chromatic colors points to a desire by consumers for more personalization of their vehicles.
South America – White, silver, gray and black still dominates the market in Latin America and while green has been the most popular chromatic color, blue is also beginning to gain in popularity. According to Dupont’s color designer for Venezuela, Colombia and Ecuador, Wolstano Marin, personal preference, fashion and resale value are major factors in determining car paint color choices.
North America – While white has been the most popular car color in North America for several years, black has been slowly gaining momentum. While in 2003, 31 percent of vehicles were white, only 17.8 percent of vehicles were white in 2009. Blue, red, brown and green took the number fourth, fifth, sixth and seventh spots. According to the Socionomics Institute in Gainesville, Georgia, color trends provide insight into America’s optimism for the future.
Comments on this entry are closed.